Level5 launched the new ‘£20k in 2017’ Rangers Youth Development Company Lotto initiative at Rangers Football Club’s training ground with youth coach Graeme Murty.
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Murty Launches RYDC’s ‘£20k in 2017’ Rangers Lotto Campaign
The Rangers Youth Development Company has launched a new ‘£20k in 2017’ campaign designed to make it even easier for supporters to play Rangers Lotto and help secure an additional £20,000 towards its weekly revenue.
Graeme Murty, the Light Blues under 20s coach – who enjoyed an impressive spell as first-team caretaker manager prior to Pedro Caixinha’s appointment, helped launch the initiative at the training ground.
A new, simplified Direct Debit system for fans to sign up is now in operation and additional revenue raised will significantly increase the already impressive RYDC yearly donation to the Rangers Youth Programme – £175,000 was presented to the Club in January.
Rangers Lotto is a hugely successful RYDC product and for just £1 fans have access to two weekly draws and a monthly rollover draw – which is currently sitting at £25,000.
All profits from the ‘£20k in 2017’ campaign will be directed to the Rangers Football Club’s youth programme – and RYDC is proud to continue its unwavering commitment to the Academy which has generated more than £7 million in the last 15 years.
Colin Stewart, Director of Operations at RYDC, commented: “Our new campaign will hopefully encourage fans to sign up to play Rangers Lotto and we are looking for an ambitious £1m increase in yearly revenue, hence the £20k in 2017 strapline.
“Quite simply, the more money we can raise through this initiative, the more we can donate to our Academy. Our new Rangers Lotto campaign has a refreshing new appeal as we are introducing real Rangers fans from existing Rangers Supporter’s Clubs. However, the Rangers Lotto brand is still familiar to our fanbase and it is this familiarity I want to develop and strengthen.
“The more our fans familiarise themselves with the Rangers Lotto brand, for example, the quicker they will hopefully accept and buy into it. Rather like hearing a favourite song on the radio, I’d ideally like our fans to get that brand in one.”
Fans will receive Club emails containing a simplified Rangers Lotto Direct Debit sign up form and Facebook and Twitter adverts with large poster sites are also planned for the 2017 campaign.
The new Season Ticket renewals form will also have a Rangers Lotto tick box to allow fans to note interest and sign up.
Craig Mulholland, Rangers Head of Academy, commented: “On behalf of everyone at the Academy I would like to thank our fans for their continued backing and Colin Stewart and the Rangers Youth Development Company team for their incredible support. RYDC’s yearly donations make a massive difference to the Academy and our new ambitious plans, I have no doubt their new ‘£20K in 2017 campaign will be a huge success.”
Under 20s coach Graeme Murty added: “I am delighted to lend my support once again to the Rangers Youth Development Company and I echo Craig’s thanks for their continued support. Donating more than £7 million in the last 15 years is a fantastic total and it is greatly appreciated. I encourage as many fans as possible to sign up and back this campaign and I wish everyone taking part in Rangers Lotto every success in the weekly draws.”
For more information on the Rangers Youth Development Company and to sign up for Rangers Lotto visit www.rydc.co.uk.
RYDC donations help the Rangers Academy Staff in a variety of ways. In the past two years, the following has been achieved….
- The creation of a new Academy culture and philosophy
- The development of a new Academy playing style and game model
- Ambitious targets and goals set for Academy – owned and delivered by Academy stakeholders
- The extension of day release options and the opening of our own elite school partnership with Boclair Academy offering our best players an average of 16 hours of football contact time per week
- Introduction of six-week player reviews with clearly defined targets and individual one-on-one session reviews with coaches
- The appointment of seven new full-time Academy posts significantly enhancing the quality of people and the environment for the players
- Merging of the Sports Science and Medical Departments to create a ‘Performance Preparation’ team which is more player centred
- A completely new Academy Analysis Department enhancing player and staff learning
- New Goalkeeping curriculum and enhanced provision as a consequence of full-time staff
- Revamped recruitment team with part-time numbers rising from 13 to 28. New recruitment initiatives such as ‘bring a friend’, ‘open days’, ‘bio banding’ and a new reporting structure. Clear player characteristics model and increased cross border recruitment.
- Redefining the player development pillars in 5 key areas – ball, body, mind, lifestyle and game
- Creation of club technical board to review player succession planning and ensure excellent communication between the Academy and first team
- Significant development of education and welfare provision – including the introduction of parent’s councils, player councils, achieved investors in young people status increased tutor provision and range of lifestyle educational presentations for players and parents
- One of the youngest U20 squads in the country designed to provide players aged 15, 16 and 17 with appropriate struggle and challenge
- Currently more than 25 international players from age groups U15 to U19 which represents an exciting future if we can get the pathway and challenge between 16 and 20 correct